Good writing sticks. The best way is to say something important in a way that’s striking, poignant, and short enough to remember. The easiest way is to write immediately in response to inspiration.
It’s like driving a nail. Take a second to set up, hammer the point home in two or three decisive strokes, then move on. You’ll get better and more confident with consistent practice.
Also, put your examples, illustrations, and applications in the middle. That’s the part where attention wanes and memory fades, but it’s okay because readers will retain the gist.
Put the most striking parts on the beginning and end.
(Sorry yesterday’s theory sucked, this happens when you’re a hack. Effortpost tomorrow.)