1. Framing is the act of selling a perspective by bringing attention to some contextual details which are—presumably—generally representative, and downplaying others which are not.
2. All symbolic communication is framing. (This is a “strong” version of the theory.)
3. Symbolic communication is the intentional activation of mirror neurons in another person’s brain in order to transmit associations between ideas.
4. Humans are sociopolitical primates who use Frame to compete for resources from the commonweal: particularly mates, wealth, and sociopolitical control. (This is a result of economic specialization.)
Some existing special cases of Frame are Game, sales, and propaganda.
A “good” frame is one that fits reality best using as few details as possible. Emphasizing non-representative details is some form of pretension: either incompetence, deception, insincerity, or ignorance. The difference in these is purely a matter of the framer’s character and disposition toward their subject. This is a primitive definition; it is possible for a good perspective to be transmitted via pretense if the falsehood is obvious, as in comedy, fairy tales, and proof by contradiction.