Rhetoric only works when it plays on people’s emotional insecurities. For instance, a griefer in one of Vox’s Periscopes said “Stop acting like you’ve read more than ten books”. The author of that rhetoric was assuming this would play on either Vox’s insecurities (about his intelligence) or his audience’s (about their own intelligence, or their confidence in Vox’s intelligence).
The reason “You have to go home” and “You have to go back” work so well as rhetoric against civic parasites is that they play on a parasite’s most fundamental fear: being removed from the host. Parasites without hosts have no future.
If you want to devise similarly effective rhetoric, you have to find similar insecurities. With leftists, these typically revolve around low reproductive fitness. With rightists, these typically revolve around being alone and outnumbered. The only people who don’t have insecurities are A) those with nothing to lose, or B) those with dependable, dangerous men on-call to do serious violence on a moment’s notice, or a profitable combination of the two. This is just the rule of nature applied to humans as political animals.
The rule “SJWs always project” comes from two attributes of SJWs: 1) they are solipsistic and thus believe other people have exactly the same insecurities as they do, and 2) they want to trigger other people’s insecurities with rhetoric. This leads to them attacking others in the ways that would be most effective for others to attack them.
Last, remember the rule of levels: never engage at a higher level than the other guy (or gal). Dialectic is for searchers exploring their ideas for mutual benefit. Pseudo-dialectic is for civic parasites posturing as intellectuals (NB: emotional insecurity detected!). Rhetoric is for political animals vying for common resources. Last, violence is for people who have no capital (including social capital) to lose by it. The political violence we’re going to see this year is the left’s reaction to their loss of capital.