I had thought this meme was targeted at the right because that’s the most obvious level of meaning, but I was badly mistaken.
The reason this meme works is that it entraps SJWs by baiting them to use their favorite tactic of race deconstructionism, i.e. tactical nihilism applied to racial identity politics.
On the one hand, they get to paint badwhites as low status and accuse American white nationalists of incoherence. On the other hand, this accepts the tacit premise that race mixing is low-status. So the less woke leftists will retweet this meme, the medium woke ones will freeze with confusion (understanding at some level that they shouldn’t jump into the trap, but unable to square the circle), and the self-consciously genocidal ones will remain silent out of prudence for fear of backlash for appearing not enthusiastic enough (like being the first to stop applauding Stalin).
Note the emphasis on appealing to status competition and, understanding that racial policies are really about relative class levels for whites and not about ensuring the best outcomes for the most people. Status, in aesthetics, follows the disgust/purity axis:
That’s why it’s so important for the Amerimutt to be repulsive.
This focus on class assumes (correctly I think) that the genetic competition with other races carries no “weight” for white people. That is, it’s more important to fight over who are the low-status whites and who are the high-status whites, and people from other races are just a policy item. It’s a bit black pilling but probably true that most people today agree with Caesar’s sentiment: “I would rather be headman of a village than the second man in Rome.”
Appealing to class goes back to what I said in our conversation:
But even a soap has the shit levels, it just needs to have the hidden meaning too so the melons can enjoy it.
But the shit is why people like memes, because there’s a guilty pleasure.
But if it doesn’t have the sublime levels of meta-narrative, then people sense that and everybody knows you’re feeding them McDonald’s.
So really the target demographic, in America, is the upper-middle class, because that’s “success”.
But couched in prole ugliness.
In the UK the target is probably the gentry, because “success” is in the blood.
So a good meme is based on an argument directed toward the SWPL worldview, but it says “nigger” and the picture is Katy Perry.