Thought for today: charisma is induced meditation. I.e. Causing the audience to enter a more meaningful state of mind by focusing their attention in ways that they could do for themselves through meditation, but without requiring that expenditure of willpower. You could read books on mindfulness and just induce those ideas, etc. to be charismatic. The metric for charisma is the feeling of importance. If your audience feels they are important, you are important, the idea being discussed is important, the product on the table is important, etc…and most importantly THIS PRESENT MOMENT is important, then you are being charismatic. This is the creation of a reality distortion field because by creating this feeling you are temporarily magnifying their attention on some preexisting value.
It should go without saying, but won’t, that different people may have different responses to the same phrase, visualization, etc., so projection may fail. However, I suspect that 95% of people respond to 95% of the same basic triggers the same way, so projection of basic meditative techniques will succeed about 90% of the time. For example, walking someone through the exercise of imagining themselves lying in a canoe in a placid lake will produce relaxation for almost anyone. On the other hand, playing God of War (again, a sort of meditation) will have a different effect on boys than girls. For a less theoretical treatment of charisma, see The Charisma Myth.