Being a normie and brand loyalty are apparently the same evopsych strategy

For some reason this guy hid the best part of his presentation at the very end. This video link is supposed to start at 1:09:40 or so but the new WordPress embed function is fucked, so just click there yourself. He should be talking about darts vs. archery.

About Aeoli Pera

Maybe do this later?
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5 Responses to Being a normie and brand loyalty are apparently the same evopsych strategy

  1. Boneflour says:

    He talks about minimum bid contractors being incentivised to screw you. I think my first exposure to this idea was when the neo-rationalists called it the Iterated Prisoner’s Dilemma.

    Toyota ended up cultivating relationships with suppliers instead of going with lowest bidder and had much more reliable parts because of that if I remember.

    The guy did a good job of giving you solid one liners to hang his ideas off of. “Long term selfishness looks like cooperation, short term selfishness looks like conflict”

    There’s a reason “don’t die” is Rule Zero. Which also makes the exceptions to that rule excellent story material.

    Anyway, I like this post. It’s a good post. xD

    • Boneflour says:

      This might be why brand blogs work so well on the internet, too. You can set up a website cheap but it’s harder to fake 6 months of quality content.

  2. Robert Mando says:

    got a relative who is mid-level management at Ford in the Detroit area. being Ford management, he’s on their lease program.
    a couple years back he has was driving a Lincoln, not the top of the line Town Car or loaded out SUV just a basic 4 door Lincoln sedan, maybe the MKZ? i happened to hop in the back to carpool down to a restaurant and i noticed a very strange thing

    the “lock buttons” on the rear doors didn’t actually go up and down. they were just little nubs which didn’t move at all, but which each had an LED mounted in the top to warn you if the door was unlocked. ie – there was no manually actuated option to lock / unlock the door, it could only be unlocked via button press, and that was limited to the driver’s seat controls when child safety was engaged. when i questioned [name] as to why Ford would be doing this, he explained that over a production run / life cycle of a model, Ford was going to save millions of dollars in manufacturing costs because they weren’t spending money on the physical connectors from the “lock button” down to the lock mechanism proper for 2 doors per car.
    now, i don’t have a problem with doing this on an entry level car like an Escort ( or whatever the Pinto level model is ). but Lincoln is supposed be to the Ford halo and luxury brand. even if it’s based on the Fusion / Mondeo, doesn’t it send the entirely WRONG signal to buyers that you’re skrimping for pennies on your “luxury” car line?
    this guy’s point seems to be exactly what i was trying to express to [name]. no, i don’t have a problem with trying to cost optimize operations especially for the entry market options ( which everyone knows and expects to be cheap ), which is what accountants are fixated on. what i do have a problem with is that it just seems so self evidently counter productive to tell your customers that you’re not going spend a couple of bucks per car to allow them to get out of the back seat if the battery dies.
    last time i got in the back seat of a 4 door Prius i believe it had locking buttons for the rear doors …

  3. Robert Mando says:

    [name] is a nickname, derived from shooting a basketball rather poorly.
    those who know me IRL might know who i’m talking about. otherwise, i don’t see how Ford execs would know that a +40 year old and overweight ( ie – not athletic ) man is particularly bad at shooting hoops for his age.
    nor do i apprehend any reason why Ford should be interested in such a thing as [name] is almost my polar opposite politically.
    which is my long winded way of saying i don’t know why i should care either way. do as you see fit.

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